Why Aren't You Using CGI?
By Michael Southon


The very name CGI used to send chills up my spine. For years I put it in the 'too-hard-basket'. But like most things in life, CGI is not as scary as it seems. If you have a cgi directory on your website and you know how to FTP files, chances are you can have a CGI script up and running in less than 20 minutes.

CGI (Common Gateway Interface) is not a programming language but a standard that allows visitors to interact with your website. CGI scripts can be written in a number of different languages but most are written in Perl (Practical Extraction and Reporting Language).

This article gives you details of five free CGI scripts that will do the following:

1. Mail out your Newsletter from your server
2. Track the number of times your free E-Book is downloaded
3. Rotate banners on your website
4. Create your own auto responders
5. Allow visitors to recommend your website to friends

At the end of this article are details of where to download these 5 free scripts. But first, here are some basic guidelines on how to configure and install CGI scripts:

1. CGI programs usually come in a zip file. Unzip the file and open the README file. This document will give you instructions for configuring the program file.

2. Open the program file using a text editor such as NOTEPAD (the program file will usually have the file extension .cgi but may have other extensions such as .pl).

In most CGI programs you will have to configure the following 4 items:

(a) the path to perl

This is where the perl program resides on your server. The path will usually be:

#!/usr/bin/perl

but could be:

#!/usr/local/bin/perl

If you're unsure what your 'path to perl' is, check your web host's online 'manual' or FAQs. If you can't find it there, simply ask your web host.

(b) the path to sendmail

Most CGI programs notify you when your visitors have completed a particular action, and for that, the program needs to know where the 'sendmail' program resides on your server. The path to your UNIX sendmail program will usually be: /usr/sbin/sendmail

But it could also be something like this:
/usr/lib/sendmail

Again, check the documentation on your web host's website, or simply ask your web host.

(c) the absolute path to your CGI directory

The absolute path tells the CGI program exactly where to find the file (or files) that it needs to open. Unfortunately, the absolute path to your CGI directory is not something you will be able to guess or deduce - it is completely arbitrary and depends entirely on how the system administrator at your web host has partitioned your host's hard drive.

The easiest way to find out your absolute path is to ask your web host. Another way is by using telnet - just type in pwd (print working directory) and that should give you your absolute path.

(d) Your email address

This is the address that the CGI program will use to notify you when an action has been completed.

3. Uploading

Upload the program files to your cgi-bin (or a directory off your cgi-bin) using ASCII mode. Never use BINARY mode, as this will play havoc with the line-breaks in the script.

4. Set the File Permissions using CHMOD

CHMOD (changing mode) is the term for setting security permissions on files. The README file will usually tell you the permissions that you need to set for each file. The script file will need to be set to 755. This allows the file's owner to read, write, and execute the file; anyone else can only read and execute it.

You can set the permissions using telnet, but the easiest way is to use the built-in option in your FTP program.

5. Calling the Script

Now that you've configured the script, uploaded it and set the permissions, it's time to try it out! You do this by 'calling the script' using a URL in an HTML document. This is what the URL for calling your script will normally look like:

http://www.yourdomain.com/cgi-bin/script.cgi

Again, the README file should have specific instructions on how to call the script. In addition, most CGI programs are accompanied by an HTML document that contains the form your visitors would use to call the script.


PSYCHOLOGICAL TRIGGERS

Advanced psychological tactics that will boggle your mind. Learn 30 ways to make prospects buy from you – and how you can use these tactics ethically to double or triple your sales.

Click Here for Details


And now here are the details of the 5 free CGI scripts I mentioned earlier:

Subscribe Me Lite

Subscribe Me Lite is a program that allows prospects/customers to automatically subscribe and/or unsubscribe themselves from your mailing list. It has a built-in mass mailing form for sending out your newsletter or updates.

Rob's File Tracker

Rob's File Tracker is a perl script that counts file downloads or click-thrus to any file. Very useful if you want to know how many people are downloading your free E-Book.

AdRotate Pro

AdRotate Pro is an ad rotation program that's easy to setup and easy to use. Features include unlimited rotations, expiry by date, views or clicks, default ads for when all ads are expired, and customer reports.

MasterRecommend

This script allows visitors to recommend your website to a friend by sending an email, without leaving your website. The program will also send you a copy of your visitor's message (nice to know what your visitors think about your website).

Master Auto-Responder

This is a standard auto-responder program. The script allows you to set the "From:" and "Subject:" lines for your auto-response. You can set the auto-response to HTML or plain text. You can also choose to receive a copy of each email that the auto-responder receives.

If you need more help installing your CGI scripts, here are two excellent free tutorial sources:

Spider-food.net
Installing CGI

About The Author
Michael Southon is the author of the popular new E-Book, 'Ezine Writer!'. Discover the #1 Secret of Internet Marketing - More Traffic, More Sales at Ezine-Writer.com


Recommended EBooks

Killer Copy Tactics
Turn words into cash with Killer Copy Tactics, a groundbreaking tour-de-force, interactive, multimedia course by David Garfinkel, "The World's Greatest Copywriting Coach". This course sets the bar for what Internet based learning should be.

Advanced Hypnotic Writing
The unparalleled sequel to Joe Vitale's blockbuster "Hypnotic Writing." It reveals how to use the phenomenon of hypnotic suggestion to turn your words into cash.

The Insider's Guide To Dominating the Search Engines
Introduces you to revolutionary, "tried-and-tested" optimization strategies which will increase your website traffic by 10, 100, or even 1000 times ... GUARANTEED. See results start to materialize in as little as 2 days....and see significant results appear in just 1 month.

Recommended Webmaster Tools

EzineAnnouncer - The Ultimate Ezine Promotion Tool
Explode Your Ezine With This Revolutionary New Piece of Software -- Results Are 100% Guaranteed! Now it's easier than ever to launch and promote your ezine. Auto-pilot ezine promotion software shows you where you need to be and does 80% of the work for you!

1,001 Killer Internet Marketing Tactics
A *must have* tool for anyone serious about doing business on the Internet. Do yourself a favor and check this one out today. Widely regarded by many as the most effective Internet marketing course on the Web. Comes with an invaluable Bonus Pack that includes a database of 6,000 national media contacts with full contact information, 2 bonus courses and the Submission Sniper.